Synergy

An example of synergy is the music video above Fergie- L.ALOVE(la la) ft. YG, because it uses big media conglomerates which are linked to the video in which it will help the music video go global and the products a long with the artist will become more popular and will sell to the young adults. Beats and Apple have allowed there newest products in the music video, such as the Beats pill and the iPhone 6 which allows them to boost the popularity of the products using the artist as bate to attract the products target market. Conglomerates such as Beats and Apple use synergy to boost there profits because their diversity (such as the iPhone, Beats headphones etc) in example they own lots of companies.